Healthcare & Small Business Marketing Plans
The Road Map You Need to Grow Your Business 

A marketing plan by definition is revenue orientated. Is your marketing plan producing revenue?  In today's competitive and fast moving environment, it is crucial that you evaluate your marketing plan regularly so that adjustments can be made. Make sure that all of your marketing programs are interconnected.  It is a must for ALL employees to be aware of your strategic business goals, objectives and revenue projections.  Your staff is critical to implementing your marketing plan and your profitability. Our senior marketing team can help. Contact,  Yvette M. Manard, MPH to discuss your specific business and marketing needs. .

What a Strategic Marketing Plan Can Do For You?

• Provide clear strategic direction to accomplish goals and objectives.
• Establishes benchmarks for profitability and staff productivity.
• Reduces confusion in your practice for your staff.

Through Proactive Patient Services Marketing Action Plan and Strategy (MAPS™) process we will help you develop a “marketing mindset.” By gaining a full understanding and appreciation of the marketing process, structures, and programs you will position yourself for success.
Proactive Patient Services includes the following components in their comprehensive Marketing Action Plan and Strategy (MAPS™). Based on our client’s needs we can provide consultation on any part of the following elements.

To get started on your roadmap to success, call us or email us!  We proven healthcare business and marketing professionals! 562.924.7072

NEW SERVICES!

PRACTICE BUILDING

Connect To Actionable Intelligence from Patients

Product:  Proactive Patient Services customized online survey to patients and prospective patients.
Results:   Solicit information on services, collect testimonials, operational problems identified, email list  updates/corrections, practice operation information and provide intelligence for marketing strategies.

Connect To Patients via Online Marketing

Product:  Proactive Patient Services effective messaging using online technologies; E-Blast and E-Newsletters to patients and prospective patients to promote expertise, services, special events and practice updates.
Results:   Patients anchored to practice, new patient consultations  booked, and information disseminated.    

Connect To Your Reputation via Patient Approved® ( FREE ONE MONTH TRIAL!)

Product:  Proprietary program created by physicians for physicians and is the most powerful online reputation management and Internet marketing system available. 
Results:  The Patient Approved® system helps to manager online reputation via your website and social media, generates testimonials and improves your online visibility.

Connect To Target Markets via Your Website

Product:  Proactive Patient Services targeted and specialized microsite(s) in coordination with Shuffler Consulting.  (View Webinar on Answering Email Inquiries from your Website, presented by Yvette Manard, MPH)

Connect To Social Media

Product: Proactive Patient Services expertise to set-up business accounts for 3 Social Media portals (LinkedIn, Facebook & Google Plus+.) with integrated strategy for practice.
Results:  Interface with website, strategies, staff training on social media, and social media employee policy for practice.

ConnectTo Capital via our 5-Step Program

Product:  Proactive Patient Services process involves a five   step process to gain the information needed to address your capital needs and our recommendations to secure these funds.
Results:  Package loan documents with all requisite information and additional documentation as required by the recommended lender.
 

Marketing Action Plan & Strategy – Major Components (Analysis and Recommendations)

• Executive Summary (Major findings and action steps)
• Marketplace/Industry Trends (Analysis of market trends, determination of market direction and growth projections, potential patients, revenues and profits.  Return on investment, identification of funds needed to finance and sustain growth; i.e., cash flow, lenders, venture capital, investors, etc –See Business/Plan/Capital)
• Practice, Patients & Services  (Office location(s), services and procedures mix, patient volume statistics, reimbursement mix, patient retention, marketing success)
• Patient Inquiries, Closure & Retention (Geographic source of patients, referral sources, converting inquiries into consultations, converting consultations into on-going patient or treatment/services)
• Equipment Systems and New Technology (Patient relationship management systems, tracking and appointment systems, telephone and answering systems, new technology)  Fund your growth!
• Personnel (Staff composition/number, physician extenders, job descriptions, practice flow/management, team building, staff training in closing consultations, marketing program implementation, office manager training, communication techniques)
• Patient Satisfaction and Protocols (Scheduling, follow-ups, reminder systems, patient satisfaction surveys (online and print- contact justification!), patient compliant resolution, patient referrals, online reputation management).  We offer the number one system to protect your reputation and positively build your online reputation...Patient Approved!
• Competition (Competitor’s profile, marketing presence, strengths and weaknesses, mystery shopping)
• Target Markets(Determination of target markets (current and future), which groups can you grow, target market segmentation and niches, patient characteristics, demographic profiles, community assessment)
• Marketing Strategies(Identifying practices’ uniqueness, branding, positioning statement, and promotional strategies tied to your target markets)
• Marketing/Promotional Programs -External (Advertising campaigns and vehicles, print, electronic, Online/Internet, programs, public relations, joint marketing with health plans/hospitals, Social Media, and more)
• Marketing/Promotional Programs -Internal (Active Patients-of-record, past patients-of-record, friends/family, staff, deputizing to become active referrers, communications programs, loyalty and incentive programs)
• Marketing Budget (Establishing, guidelines, segmentation, cost effectiveness, shifting costs, recouping cost, impact of price/cost variables, return on investment (ROI)
• Results, Tracking & Monitoring – A Must DO!