To carry out effective marketing, a company needs timely, accurate, and unbiased information about their products, services and staff.  Marketing intelligence is critical to developing marketing strategies and designing effective programs.

Proactive Patient Services can help specify your market research needs, both internal and externally.

• Internal (Staff and Service Delivery)
• External (Competitors and Best Practices)
   

PRACTICE BUILDING

Connect To Actionable Intelligence from Patients  (Highlights of Webinar with Patients Unlimited Marketing Consultants)

Product: Proactive Patient Services customized online survey to patients and prospective patients.
Results: Solicit information on services, collect testimonials, operational problems identified, email list updates/corrections, practice operation information and provide intelligence for marketing strategies.

Mystery Shopping

• Do you know how your staff processes patient phone calls and inquiries?
• Are they turning away patients?
• Do you have a patient retention problem?
• Are patients-of-records active referrers to your practice?
• Are your staff appointment “makers” or “takers”?

If you don’t know the answers to these questions or if want to find out specific staff training needs, Proactive Patient Services Mystery Shopping service is a must. 

Customized telephonic and in-person mystery shopping services designed to solicit information on select customer service and marketing indices, including salesmanship, responsiveness, courtesy, knowledge of product/services and other variables.

Patient Satisfaction Surveys (printed and online!)  (View Webinar, ReConnect to Patients, presented by Yvette Manard, MPH with Patients Unlimited)
Stay Connected to your Patients and Customers!

Feedback from your patients and customers is vital to the successful management and growth of your practice and business.  Conducting periodic surveys of your patients is instrumental to obtaining feedback on the services you provide, your staff and how patients/customers feel about your medical practice or business.
Proactive Patient Services understand that designing survey instruments, conducting the surveying process, and analyzing the results is best accomplished by objective trained professionals.
Online surveying tool is an excellent way to stay connected to your patients and customers, obtain feedback and generate more business.  If you are using old fashioned methods of paper surveys forms, it’s time to join the digital age. You can significantly increase your return rate with our customized E-Surveys.

Proactive Patient Services Marketing Tip: Patient Retention Research 
Retention research and data analysis allows management to make informed decisions and set priorities. It takes the guesswork out and gives information and insights that are invaluable to staff.  Your practice and business can realize the economic value of loyalty and retention.

Before You Begin:
Define exactly what you want to know and how you will use the information.
Then Proceed To:
Secure the data and information that will assist you in the segmented retention strategies.

Tips:
In this digital era of data and analytic tools:

• Don't go to information overload!  Select on the data you need to use to make strategic decisions on programs.

Remember that retention research and data analysis allows management to make informed decisions and set priorities. It takes the guesswork out and gives information and insights that are invaluable to staff.